For marketing teams
Best AI for Marketing
Marketing work spans copy, design, research, and strategy, so no single AI tool covers all of it. Below is a breakdown by task -- what each tool is best suited for, rather than a single ranked list.
Content & copywriting
ChatGPT
General assistant
Best for: Fast first drafts of ad copy, emails, and social posts
Strong at producing volume quickly across formats. Output usually needs a pass for brand voice and factual accuracy.
Claude
General assistant
Best for: Longer-form content that needs to hold a consistent voice
Tends to handle longer briefs and style guides well, which helps when copy needs to match an established brand tone.
Jasper
Marketing-specific platform
Best for: Marketing teams standardizing copy across many writers
Built around brand voice profiles and templates, aimed at teams rather than solo use.
Copy.ai
Marketing-specific platform
Best for: Quick-turnaround ad variations and social captions
Template-driven, useful for producing many short variations of the same message.
Design & visuals
Canva Magic Design
Design platform
Best for: Turning a brief into a usable visual layout fast
Good starting point for marketers without design training; less flexible than a dedicated design tool for custom work.
Gamma
Presentation platform
Best for: Turning marketing plans or reports into a presentable deck
Useful when the deliverable is a deck or one-pager rather than a static ad or post.
Research & strategy
Perplexity
AI search
Best for: Quick, cited answers when researching a market or competitor
Citations make it easier to verify claims before they go into a strategy doc or pitch.
NotebookLM
Document assistant
Best for: Synthesizing your own research documents or customer interviews
Stays grounded in what you upload, which matters when working from proprietary research.
Learning how to use these well
Learn Business AI(this site)
Course
Best for: Marketers who want a structured approach rather than trial and error
Focused on prompting, workflow design, and judgment for using AI tools in a marketing role, rather than teaching any single tool in isolation.
Not sure where to start? Try the AI Use Case Finder, a free tool that suggests use cases by industry and role.